Tool

Missed-call ROI calculator

Use this calculation to sense-check whether call answering cover is financially worth exploring.

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Workflow

How this helps with real phone demand.

Fonaro pages are written around the operating details a service business needs before trusting AI with inbound calls.

Simple formula

Monthly missed-call value = missed calls per month x conversion rate x average customer value.

Example

If 40 calls are missed, 25 percent are genuine opportunities and each customer is worth 300 GBP, the estimated monthly risk is 3,000 GBP.

How to use it

Start with conservative assumptions. Then compare the estimated risk with the cost of answering, qualifying and routing those calls.

Calculator

Estimate the revenue at risk from missed calls.

Use conservative assumptions. This is a planning tool, not a guarantee of recovered revenue.

Missed calls per monthEstimate calls that reach voicemail, ring out or are answered too late.Opportunity rateThe percentage of missed calls likely to be genuine sales, booking or quote opportunities.%Average customer valueUse the value of a booked job, consultation, retained client or appointment.GBPMonthly call cover costAdd the monthly cost of the call answering or AI receptionist option you are comparing.GBP

Next step

Turn inbound calls into booked next actions.

Start with the calls you miss most often, then build the answering, qualification and handoff flow around them.

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