Missed call
A missed call is an incoming phone call that is not answered, whether because the line is busy, the business is closed, or no one is available to pick up.
For a service business, a missed call often means a lost enquiry, since many callers do not leave a voicemail and simply try a competitor instead. Missed calls tend to cluster outside opening hours and during busy periods. Tools that answer every call, such as an AI receptionist available 24/7, aim to remove missed calls by capturing the caller's details and following up automatically.