Start with enquiry value
Estimate the average value of a booked job, consultation or retained client. A single missed legal, clinic, trade or agency enquiry can be worth far more than a month of call answering cover.
Guide
How much does a missed call cost a UK service business?
Missed calls are not just admin noise. For many service businesses, the phone is where urgent demand, referrals and high-intent enquiries arrive.
Reviewed by the Fonaro team. Updated 16 June 2026.
Measure response delay
The risk increases when callers need help now. If a caller reaches voicemail during an urgent moment, they may call the next provider before your team can respond.
Track outcome, not just volume
Useful call coverage should show what happened after each call: booked, transferred, qualified, follow-up needed or not a fit.
Need every call answered?
Fonaro answers, qualifies, books and routes calls for UK service businesses.